September 2008 — Hagerstown Magazine launches Pay-What-You-Want subscription campaign during the months of September and October. Hagerstown: The Best of Life in Washington County & Beyond is a bimonthly lifestyles publication that features stories and photographs about Washington County and the surrounding area, including Frederick County, Md., Berkeley County, W.Va., and Franklin County, Pa.

To celebrate its 4^{th anniversary, the magazine is running a never-before offered campaign in which new readers can subscribe to the magazine for one year — and name their price for the annual subscription. This pay-what-you-want model has been used as a promotional tactic in the international publishing and recording industry by recording artists such as Radiohead and Nine Inch Nails, indie pop-culture magazine Paste, and media giant Inc. magazine.}

Throughout the month of September, newcomers to Hagerstown magazine can pay whatever they choose for a 1-year subscription, which includes 6 issues of the 160+ page magazine, plus annual HM Home and HM Bride magazines. A regular subscription normally costs $16 + sales tax. Offer ends October 31, 2008.

To subscribe, send in a subscription card from the current copy of the magazine available on newsstands, email Circulation Manager Lauren Stone at Lauren@ridgerunnerpublishing.com or call (240) 313-3940 x21.

For more information, please contact

Kate Rader, Publisher

240.313.3940 x23